Overview
Advertising is built to reach as many people as possible. But how do you prove you care about each one when you're talking to 60,000 at once? Our solution was to create a print ad that speaks to just one Tochka Bank client. That one person was a writer, blogger and well-know media figure, former editor-in-chief of Esquire and current editor-in-chief of Chtivo magazine Sergey Minaev.
Advertising is built to reach as many people as possible. But how do you prove you care about each one when you're talking to 60,000 at once? Our solution was to create a print ad that speaks to just one Tochka Bank client. That one person was a writer, blogger and well-know media figure, former editor-in-chief of Esquire and current editor-in-chief of Chtivo magazine Sergey Minaev.
CLIENT
Tochka Bank
YEAR
2024
ROLE
Creative Direction
RESULTS
60 000 Chtivo print cerculation /// 319 800 social media rich /// +98,76% vs KPI
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